How To Spend a Plastic Free Summer
How To Spend a Plastic Free Summer
What are you doing for #PlasticFreeJuly? Or perhaps, more importantly you might ask, what are we doing at Ninety Percent?  It’s less than 12 months since the UK banned plastic straws and cotton buds, and in May, the charge for plastic...
Champions of Change: Grain & Knot
Champions of Change: Grain & Knot
We're proud to introduce Sophie Sellu, founder of Grain & Knot, as part of our new Champions of Change series celebrating entrepreneurs making a positive impact.  Designer Sophie Sellu creates captivating hand carved objects for the home, made from sustainable...
Summer in the city
Summer in the city
This summer we find ourselves pulled towards city life, inspired by our lookbook shoot which captures the moment when the beauty of London was found in its emptiness. Walking in silent streets, we looked up at the architecture instead of down...
Which T-shirt style are you?
Which T-shirt style are you?
We make everyday essentials the responsible way. And we know a timeless T-shirt is the backbone of a minimal wardrobe. From slouchy, oversized styles to the perfectly-cut white tee, choose your favourite one in 100% organic cotton or sustainable, breathable...
Why choosing TENCEL™ is helping to preserve our forests
Why choosing TENCEL™ is helping to preserve our forests
There’s no point looking after the people who make our clothes if we are exploiting the earth’s valuable resources at the same time. That’s why we are really excited about our new TENCEL™ treats including our supremely flattering roll neck maxi dress and the easiest one piece jumpsuit that you can wear day and night
Champions of Change – Aerende
Champions of Change – Aerende
We’re proud to introduce Emily Mathieson, founder of Aerende, as part of our new Champions of Change series celebrating entrepreneurs making a positive impact. A passion for beautiful, locally-made homeware is what drove Emily Mathieson to found the online interiors...
Why it's important to know #WhoMadeMyClothes
Why it's important to know #WhoMadeMyClothes
It’s Fashion Revolution Week when we reflect on the devastating collapse of the Rana Plaza factory on 24 April 2013.
Champions of change - Forivor
Champions of change - Forivor
  We’re proud to introduce Rebecca Monserat and Alice Ruby Ross, co-founders of Forivor, as part of our new Champions of Change series celebrating entrepreneurs making a positive impact. Friends in life and partners in business, the duo is sparking...
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Spring is in the air and our new collection is here!
Spring is in the air and our new collection is here!
The songbirds are singing from the treetops. The daffodils and tulips are raising their heads. We’ve even had a little warmth and sunshine. Spring has officially arrived and there is hope in the air. Over the past 12 months, we’ve...
Why we’re celebrating all the mothers out there
Why we’re celebrating all the mothers out there
Have you asked your mother how she is recently? Has anyone asked you how you are feeling? Has anyone even made you a cup of tea? Chances are, if you are a mother – or a carer – you’re ready...
Champions of change - Celia Pool
Champions of change - Celia Pool
    To mark International Women’s Day, we are proud to launch our new Champions for Change series – celebrating entrepreneurs making a positive impact – with Celia Pool, the co-founder of DAME.  Celia Pool is on a mission to...
Celebrating 3 Years of Responsible Fashion
Celebrating 3 Years of Responsible Fashion
Birthdays in lockdown are a challenge. But at Ninety Percent, we would like to invite you to celebrate with us, on our third birthday since launching this pioneering brand in 2018 to change how we make fashion #ForTheWorldWeWant. We set...
Make a date to love yourself this Valentine’s Day
Make a date to love yourself this Valentine’s Day
Sometimes you just have to make some time for yourself, clear some space in your diary, and focus on yourself for once. Instead of red roses, how about something that will last a little longer? Our tie dye hoodie in...
Why we're loving our leftovers
Why we're loving our leftovers
We all know the mantra, Waste Not, Want Not. It applies to so many areas of our lives, from food to fashion. We can only hope that the years of excessive consumption are coming to an end. While we all...
When everything is just peachy
When everything is just peachy
We are keeping optimistic about our lives right now, staying positive, being kind to ourselves, our family and our friends, and looking to brighter times ahead. Sometimes it’s important to those close to us that we keep smiling, and stay...