Profit Sharing
Ninety Percent’s founders built the business around one promise. When we make a profit, 90% of it is shared: 80% with five causes, 5% with the people who make our collections and 5% with the team who run the brand.
We haven’t made a profit yet. Until we do, we give each of our five causes at least £1,000 every year, and as soon as there is a profit to share, 90% of it will be.

90%

of our profits will be shared: 80% with five causes, 5% with the people who make our collections and 5% with the team who run the brand.

LEARN MORE ABOUT PROFIT SHARING

10%

of our profits will be reinvested in the business, to help us grow and keep improving how we make our clothes.

EXPLORE SUSTAINABILITY & MATERIALS

Our People

We’re a community. From our London studio to the factory floor, our collections are a team effort, and when we make a profit, the people who make them share in it.

We know our suppliers, factories and makers well, and we work with them to make sure everyone is treated with dignity and respect.

Our Causes

We’ve chosen five causes that reflect our values: two environmental charities, Big Life Foundation and WildAid, and three that focus on people: BRAC, Children’s Hope and War Child UK. Different in their reach, they’re connected by care for people and the planet.

WildAid

Dedicated to ending the illegal wildlife trade

While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, WildAid works to reduce global consumption of wildlife products and to increase local support for conservation efforts. They collaborate with government and NGO partners to secure marine protected areas, like the Galapagos Islands in Ecuador and Palau’s Northern Reefs, from threats such as illegal fishing.

Visit WildAid

Big Life Foundation

Protecting & sustaining East Africa’s wildlife

Since 2010, Big Life Foundation has worked on the ground in East Africa partnering with local communities to protect nature. Employing hundreds of Maasai rangers on both sides of the Kenya-Tanzania border, they seek to safeguard and sustain two million acres of wilderness, including one of the greatest population of elephants left in the region.

Visit Big Life Foundation

Children's Hope

Educating underprivileged children in the slums of Dhaka

Established by our co-founder Shafiq Hassan, Children's Hope believes that education is a fundamental human right. The organisation has three key aims: provide education for the most disadvantaged children residing in Bangladesh’s Dhaka urban slums, supply healthcare and offer vital financial and nutritional support to their families.

Visit Children’s Hope

War Child

Supporting & protecting children affected by conflict

War Child UK wants a world where no child’s life is torn apart by war. They protect, educate and stand up for the rights of children caught up in conflict. They aim to reach children as early as possible when conflict breaks out and stay to support them through their recovery – helping to keep them safe, give them an education, and equip them with skills for the future.

Visit War Child

BRAC

Empowering women in poverty to reach their potential

BRAC (Building Resources Across Communities) works directly on the ground to change systems of inequality, through social development programmes, humanitarian response, social enterprises, socially responsible investments, health and education. The charity acts as a catalyst, creating opportunities for people to transform their lives.

Visit BRAC