We’re proud to introduce Emily Mathieson, founder of Aerende, as part of our new Champions of Change series celebrating entrepreneurs making a positive impact. A passion for beautiful, locally-made homeware is what drove Emily Mathieson to found the online interiors...
It’s Fashion Revolution Week when we reflect on the devastating collapse of the Rana Plaza factory on 24 April 2013.
We’re proud to introduce Rebecca Monserat and Alice Ruby Ross, co-founders of Forivor, as part of our new Champions of Change series celebrating entrepreneurs making a positive impact. Friends in life and partners in business, the duo is sparking...
The songbirds are singing from the treetops. The daffodils and tulips are raising their heads. We’ve even had a little warmth and sunshine. Spring has officially arrived and there is hope in the air. Over the past 12 months, we’ve...
Have you asked your mother how she is recently? Has anyone asked you how you are feeling? Has anyone even made you a cup of tea? Chances are, if you are a mother – or a carer – you’re ready...
To mark International Women’s Day, we are proud to launch our new Champions for Change series – celebrating entrepreneurs making a positive impact – with Celia Pool, the co-founder of DAME. Celia Pool is on a mission to...
Birthdays in lockdown are a challenge. But at Ninety Percent, we would like to invite you to celebrate with us, on our third birthday since launching this pioneering brand in 2018 to change how we make fashion #ForTheWorldWeWant. We set...
Sometimes you just have to make some time for yourself, clear some space in your diary, and focus on yourself for once. Instead of red roses, how about something that will last a little longer? Our tie dye hoodie in...
We all know the mantra, Waste Not, Want Not. It applies to so many areas of our lives, from food to fashion. We can only hope that the years of excessive consumption are coming to an end. While we all...
We are keeping optimistic about our lives right now, staying positive, being kind to ourselves, our family and our friends, and looking to brighter times ahead. Sometimes it’s important to those close to us that we keep smiling, and stay...
We all need a little cocooning right now, which is why we know you are going to love our amazing new Cloud Fleece. Not only does it feel soft and fluffy next to the skin, it’s made from 100 %...
We are always looking for sustainable new innovations in our textile sourcing, and we think you are going to love our next generation, sleek new velour corduroy that’s made in the most responsible way possible.
The story of Ninety Percent is one of friendship, collaboration and a deep-felt desire to change the world. For Shafiq Hassan, seeing children living in poverty while visiting family back in Bangladesh had a profound effect on his outlook on life.
We are very happy that our Ninety Percent ribbed pointelle basics are hitting the spot enabling you to keep warm and stylish in the new alfresco social scene. Our pointelle range is perfect for layering, allowing you to stay warm for longer.
Meet minimal dressing with a twist 🍊 We're bringing you our best collection of elevated essentials yet with versatile staples that are so comfortable and become great party pieces when dressed up for the festive season ✨
