Why you need Tencel™ in your life
Why you need Tencel™ in your life
At Ninety Percent we want to use the best fabrics possible for the purpose of our clothes looking good and feeling good. We also want them to have minimal impact on the environment and the people who make them. That’s a given. If there’s a kinder alternative and it still does the fashion job we want it to then why would we not use it?
Wendy MacLennan is a Responsible Adult
Wendy MacLennan is a Responsible Adult
Third in our responsible adult series is Wendy MacLennan, the inspiring founder of Train Body Brain, a hybrid fitness class designed to help both physical and mental health, and initially developed for teenage girls suffering with low confidence and self-esteem....
Collection Five
Collection Five

no content

War Child UK
War Child UK
War Child UK want a world where no child’s life is torn apart by war. They protect, educate and stand up for the rights of children caught up in conflict. They aim to reach children as early as possible when conflict breaks out
Collection Three
Collection Three

no content

Big Life
Big Life
Since 2010, Big Life has worked on the ground in East Africa partnering with local communities to protect nature for the benefit of all.
Children's Hope
Children's Hope
Children's Hope believes that education is a fundamental human right. The organisation set up in 2000 has three key aims: provide education for the most disadvantaged children residing in Bangladesh’s Dhaka urban slums, provide healthcare and offer vital financial and nutritional support to their families.
LEISURE COMPLEX: The Bodysuit
LEISURE COMPLEX: The Bodysuit
Wonder Woman. Jane Fonda. Simone Biles. All athletic types; all with an appreciation for the bodysuit. And where would they be without them? Sexy yet supportive - the body (for short) is the ultimate empower piece. Slip one on and...
WildAid
WildAid
WildAid’s mission is to end the illegal wildlife trade in our lifetime. While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, they work to reduce global consumption of wildlife products and to increase local support for conservation efforts.
Find your perfect T-shirt
Find your perfect T-shirt
If there’s one thing we’re good at it’s basics, because ours are anything but. The T-shirt is the ultimate basic piece and we’ve got a collection of the very best, from slouchy, oversized styles to the perfect plain white tee, all...
LEISURE COMPLEX: The Jumpsuit
LEISURE COMPLEX: The Jumpsuit
Make the jumpsuit your spring uniform to reconnect with your low maintenance self. A single garment that can be dressed up or down and worn round the clock… it’s hard to imagine why we bother with other clothes. Katharine Hepburn,...
Meet The Team - Nisha
Meet The Team - Nisha
From the makers in Bangladesh and Turkey to the designers in London, each month we introduce you to one of the workers who make your clothes. We are pleased to introduce you to Nisha Begum.  ​​​​​Age: 28 Site: Echotex, Bangladesh....
LEISURE COMPLEX: The Hoodie
LEISURE COMPLEX: The Hoodie
The hoodie began life as varsity kit, worn proudly during college days but destined to languish in weekend wardrobes post graduation. It was Norma Kamali (naturally) who souped it up in the ‘80s for the fashion crowd and its sartorial...
Meet The Team - Melda
Meet The Team - Melda
From the makers in Bangladesh and Turkey to the designers in London, we’re celebrating the people who make your clothes. We’re delighted to introduce you to Melda. Age: 36 Site: ISTANBUL Occupation: MERCHANDISER What three words would your family use to...
Meet The Team - Nurjahan
Meet The Team - Nurjahan
Meet Nurjahan Khatun. The 24-year-old, hailing from Nandigram in the Bogra district of Bangladesh, is a sample operator at Echotex - a progressive manufacturing facility in Gazipur, Dhaka, that employs over 11,000 people. Echotex supplies to many high street brands...
LEISURE COMPLEX: The Sweatpant
LEISURE COMPLEX: The Sweatpant
First worn by French athletes in the 1920s - sweatpants have been around the block a few times since. The ‘80s saw their first foray into fashion when they became synonymous with street culture - but it was hip-hop in...