Free UK delivery over £150
Ninety Percent was founded in London in 2018, born of the friendship between Para Hamilton and Shafiq Hassan. Our label is established on their revolutionary spirit of care, with a promise to share 90% of our profits with charity.
Back in 1988, Para and Shafiq met in London and bonded over conscious thoughts on wildlife, anti-poverty, world music and disappearing tribesmen and crafts. For over 30 years, their shared values have powered their friendship and business endeavours in the fashion industry. They set up a pioneering ethical manufacturing facility in Bangladesh and later established Ninety Percent to keep making tangible strides for a better world.
Every purchase you make helps us give back to Children’s Hope, providing education and healthcare for local communities in Bangladesh. Until we reach a profit, we pledge to share a minimum amount every year, sponsoring 16 children until they finish their education.
We make sustainable clothes in a responsible way. From natural and innovative materials to our design studio in London, we aim to have the lowest impact on people and the planet.