The Essentials

Words:      Morgane Nyfeler

The Essentials form a well-curated dress code of layering foundations. Trans-seasonal, considered and carefully crafted pieces to wear every day.

Each style has been thoughtfully designed with elevated detailing and a neutral colour palette to blend seamlessly with our seasonal collections. Wearable dressing going back to basics but with superior specifics from luxe fabrics to refined fits.

“It’s about creating a contemporary uniform through precise craftsmanship. Effortless, purposeful pieces that transcend trends and last a lifetime.”

Elliot Atkinson, Ninety Percent's Creative Director

The Drew T-Shirt


An all-time favourite that will never go out of style, there’s a reason why our Drew t-shirt is our most sought-after piece. Cut in premium organic cotton, this classic tee offers comfort and elegance in a casual shape.

The Nicole Trousers

Classic, timeless and softly tailored, the Nicole wide-leg trousers have a relaxed fit captured in a smart look for a smooth transition from daylight to after hours. These high-waisted trousers are cut in organic cotton with a hint of comfort stretch and elegant lustre.

The Morgan Top

The iconic Henley top moves into luxurious territory with this ribbed organic cotton fabric that feels soft on the skin and has a relaxed, carefree slant. This long sleeve top is a modern wardrobe staple that will stand the test of time.

The Anis Top

A second-skin layering top is the most essential underpinning item for the colder months. Applications are varied; either paired with trousers as a standalone piece, complementing a sartorial blazer, or worn with eveningwear for a contemporary, understated appeal.

The Flos Dress

Simplicity and versatility form the foundation of the Flos dress with its scoop neck, gathered skirt and fluid silhouette. Crafted from a blend of organic cotton and silky-soft MicroModal, this maxi dress is a popular, everyday style that retains its elegance season after season.

The Ava Tank

Normcore meets 90s minimalism in this simple yet elevated style that’s truly versatile – low effort styled with denim and high impact layered under a tailored jacket. Crafted from ribbed organic cotton, it feels soft against the skin and is the perfect layering piece regardless of season.