Affiliate Programme

Clothes for the world you want | Join the Ninety Percent affiliate programme
We are looking for ethically-minded fashion and lifestyle platforms to join the Ninety Percent affiliate program. As a member of the program, you will earn a generous commission when visitors referred by you make a purchase on We look forward to you joining the Ninety Percent community. Get started by filling out our affiliate application. Apply now.

How it works
Whether you are a publisher, have a blog, email newsletter, Twitter feed, or Facebook fan base, you can start earning money through the Ninety Percent affiliate program by offering your visitors our edited range of sustainable basics that have the added benefit of also helping a range of worthy causes. The program is simple, free of charge, and rewards you with generous commissions on every sale generated through your site. To begin, we will provide you with everything you need to set up your links and banners to In addition, you will have access to our full product catalogue. From then on, each time a customer comes from your site to ours and makes a purchase, you will earn commissions based on the monthly sales generated by customers referred by you.

What are the benefits of joining?
• 6% commission on all products you help us to sell
• 30 days cookie window
• 14 days return policy
• Real-time reporting and sales tracking via our affiliate network partner, Rakuten Advertising. If you’re not already registered to Rakuten Advertising as a publisher, you can sign up to become a publisher for free by simply filling out their registration form.

What do I need to do as an affiliate?
Promote Ninety Percent on your site by placing our ads, banners and links on your website/blog. You can also use our product data feed to promote the latest sustainable basics to your readers and visitors. Share our stories about sustainable and ethical fashion to help promote a more mindful approach to shopping and the fashion industry. Encourage your audiences to join the #DressBetter movement… The #DressBetter mantra is at the heart of our business, inviting consumers to challenge poor working conditions in the fashion industry and engage with a forward-thinking alternative. Share in our journey with our # and be part of a kinder, more sustainable, fashion movement.

Apply Now
Send us your name, email address, country, website name and URL. We'll review your site for suitability and get back to you within five business days to let you know the outcome of your application.
If you’re already a registered publisher on the Rakuten Affiliate Network, you’re most welcome to apply directly to our program by searching ‘Ninety Percent’ or our Merchant ID which is 45032 in your publisher dashboard.

Affiliate Enquries