Fitted
by SOJO
Get to know Josephine Phillips, the trailblazer behind our tailoring service
Josephine in our Evia dress in black shop here
SOJO is driven by the craftsmanship of its in-house tailors
SOJO is driven by the craftsmanship of its in-house tailors
We design ready-to-wear to stand the test of time. As our pieces age, they become classic staples to be passed on to the next generation. But to have true staying power in your wardrobe, they need to fit seamlessly and adapt to the ebb and flow of your life and style throughout the decades. So we’ve partnered with tailoring platform SOJO to deliver the perfect fit now, tomorrow or in the years to come.
SOJO shares our vision for a more sustainable fashion future by extending the life of garments with effortless repair and alteration services. We caught up with SOJO’s founder Josephine Phillips who is reviving the local tailoring industry one seam at a time.
Why did you decide to launch SOJO?
When I got into the sustainable fashion space and started engaging with circular fashion habits, I realised that I always had an issue with clothing fit. However the tailoring and repair industry needed to be modernised in order to be truly adopted in a mainstream way – especially by younger generations who are used to technology and convenience. Now our vision for SOJO is one in which all clothes fit well and last decades. We deeply believe in item longevity and are excited to facilitate that with our tailoring and repair services for both people and brands.
“By making repairs exceptionally easy, we are fighting against the disposability culture and are able to help people love their clothes for longer.”
Josephine Phillips
How is SOJO contributing to a more sustainable future?
First, through our repairs. By making repairs exceptionally easy, we are fighting against the disposability culture and are able to help people love their clothes for longer.
Secondly, through our clothing alterations. We all know how good it feels to wear clothes that fit perfectly and we’re less likely to throw them away. By increasing an active use of clothing for nine months, it reduces its carbon and water impact by 20%. So imagine what wearing it for 20 years would do – that’s what we want to achieve with our tailoring solution.
Finally, by altering clothing instead of returning it, the emissions related to transportation and packaging are saved.
All alterations are made by hand in SOJO's East London studio
All alterations are made by hand in SOJO's East London studio
“I knew it was the right time to shift the relationship people have with cl othing and flip a really destructive industry on its head. ”
Josephine Phillips
How did you choose where to make your impact?
I’ve always been really passionate about a lot of different problems in the world. But founding SOJO aligned with my hope to change the fashion industry for the better beyond just my own personal fashion habits. I knew it was the right time to shift the relationship people have with clothing and flip a really destructive industry on its head.
What does success look like to you?
I’d like to see SOJO completing tens of thousands of alterations and repairs every single day. Knowing that we are keeping clothes in people’s wardrobes is such a fantastic feeling. When we will be expanding worldwide, we will have so much impact and will be shifting the needle towards making the fashion industry truly circular.
SOJO's riders collect and return the tailored item back within five days
