Press

Browse a selection of recent features and shopping pages below to read more about our ethos and products. Click here to reach out to our press team.

Stylist

The Sem Shirt in 'You're On Mute' Editorial, April 2024

Who What Wear

15 Affordable Quiet-Luxury Brands Gatekeepers Don't Want You to Know About, December 2023

Sheerluxe

3 Cool Brands To Know About, November 2023

ELLE UK

Style + Shop, November 2023

HELLO! FASHION

Monthly Radar, October 2023

vogue.com

The Coolest Affordable Dress Brands To Know Now, July 2023

Harper’s Bazaar

Unstitched: Ninety Percent, April 2023

sunday times style

Tank Girl, July 2023

harper's bazaar

Agenda: What Goes Around, April 2023

Sunday times style

10 Stylish Things to Buy in 2023, March 2023

because magazine

The Brand Giving Back, August 2023

Porter

The Perfect Black Dress, March 2023

Red Magazine

Peep Show, April 2023

ex: Vogue, Times

Lorem Lorem

Vogue Hong kong

Fashion with Compassion, November 2022

vanity fair

The Ninety Percent Founders Share Their Inspirations, May 2022

porter

Gillian Anderson wearing Ninety Percent, December 2020

porter

Lauren Harrier wearing Ninety Percent, June 2020

Porter

Amber Valletta wearing Ninety Percent, January 2020

British Vogue

Get Your Greens, April 2020