A message from our founders to you
A message from our founders to you
The story of Ninety Percent is one of friendship, collaboration and a deep-felt desire to change the world. For Shafiq Hassan, seeing children living in poverty while visiting family back in Bangladesh had a profound effect on his outlook on life.
Stay warm and stylish in our 100% organic cotton pointelle
Stay warm and stylish in our 100% organic cotton pointelle
We are very happy that our Ninety Percent ribbed pointelle basics are hitting the spot enabling you to keep warm and stylish in the new alfresco social scene. Our pointelle range is perfect for layering, allowing you to stay warm for longer.
Resort 2021
Resort 2021
Meet minimal dressing with a twist 🍊 We're bringing you our best collection of elevated essentials yet with versatile staples that are so comfortable and become great party pieces when dressed up for the festive season ✨
How to #SleepBetter
How to #SleepBetter
HOW ARE YOU SLEEPING? We know that sleep is crucial for our mental health and wellbeing. It lets our cells regenerate, our tissues to repair, and keeps our immune systems functioning. It ensures our memories stay sharp, and helps keep...
AW20
AW20

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PF20
PF20

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Meet the people who make our clothes
Meet the people who make our clothes
The people working in our supply chain and their wellbeing has always been at the heart of Ninety Percent. In our new film series, we’re taking you behind-the-scenes at the factory of our main supplier, Echotex, in Bangladesh, where we’re...
SS20
SS20

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Our 7 Step Guide to a More Sustainable Christmas
Our 7 Step Guide to a More Sustainable Christmas
NINETY PERCENT'S 7 STEP GUIDE TO A MORE SUSTAINABLE CHRISTMAS We’ve compiled seven ways to shop, decorate and celebrate a little more planet-friendly this festive season. 1 This Christmas, shop slow and shop better Panic purchases only make for unwanted...
BRAC
BRAC
Founded by Sir Fazle Hasan Abed in Bangladesh in 1972, BRAC helps those living in poverty to reach their potential. The organisation uses an integrated model to change systems of inequality, through social development programmes, humanitarian response, social enterprises, socially responsible investments and health and education.
Grace Woodward is a Responsible Adult
Grace Woodward is a Responsible Adult
We are thrilled to introduce our new campaign - a curated series of portraits and interviews with 'Responsible Adults' who make a positive impact in their daily lives by empowering others and being considerate of the planet. To kick things...
Why you need Tencel™ in your life
Why you need Tencel™ in your life
At Ninety Percent we want to use the best fabrics possible for the purpose of our clothes looking good and feeling good. We also want them to have minimal impact on the environment and the people who make them. That’s a given. If there’s a kinder alternative and it still does the fashion job we want it to then why would we not use it?
Wendy MacLennan is a Responsible Adult
Wendy MacLennan is a Responsible Adult
Third in our responsible adult series is Wendy MacLennan, the inspiring founder of Train Body Brain, a hybrid fitness class designed to help both physical and mental health, and initially developed for teenage girls suffering with low confidence and self-esteem....
Collection Five
Collection Five

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War Child UK
War Child UK
War Child UK want a world where no child’s life is torn apart by war. They protect, educate and stand up for the rights of children caught up in conflict. They aim to reach children as early as possible when conflict breaks out
Collection Three
Collection Three

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