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All of our profits are now shared equally between our charities.

We’ve updated our profit sharing and removed our voting system. Inline with our values, we’re taking a more balanced approach and equally distributing our profits between our five charities. Your vote lies in your purchase.

When you shop with Ninety Percent, you’re supporting a business model rooted in people, planet and our values. We’re a responsible luxury fashion label sharing 90% of our profits with the people and causes we believe in. We’re cultivating a culture of beauty that goes beyond our clothing, pioneering a new business culture rooted in community – making tangible strides for the world we want.