Profit Sharing
When you choose to shop from us, you help us empower local communities in Bangladesh through our charity Children’s Hope. This is fashion with purpose.
Ninety Percent’s founders created a visionary business model with deep-rooted values in our people and the planet. We aim to share 90% of our distributable profits with Children’s Hope.

WHAT IS CHILDREN'S HOPE?

Our founders Para and Shafiq started Children’s Hope after witnessing children living in poverty in the streets surrounding our factory Echotex. The charity’s mission is based on the belief that education is a fundamental human right and a route out of poverty.

The organisation has three key aims: provide education for the most disadvantaged children residing in Dhaka’s urban slums, supply healthcare, and offer vital financial and nutritional support to their families.

WHAT IMPACT DO THEY HAVE ON OUR LOCAL COMMUNITY?

As the second-largest exporter of garments in the world, Bangladesh depends heavily on the fashion industry and is subject to its negative impact, including exploitation, environmental degradation and poverty. At the same time, the country is on the frontline of climate change with destructive floods submerging the land every year. This is forcing half a million people to Dhaka’s slums where space is limited and education too expensive, leading children to money-generating activities.

Our factory in Bangladesh has strict human rights policies and social benefits in place to support its workers. But it was also important to give back to the communities where it operates. This is why Children’s Hope was created more than 20 years ago; to uplift Dhaka’s slum children and their families, break the cycle of poverty and give them access to a more hopeful future.

EXPLORE SUSTAINABILITY

What Your Purchase 
Means For Children

Education

Education is often too expensive for families living in slums and a major factor causing children to drop out of school. The Education Programme is the charity’s main mission and covers essential education expenses, including school fees, books, transportation and uniforms, through a sponsorship of £600 per year for one child. The charity works in partnership with local schools in slums which receive funds for sponsored students, aged 10 and above.

Healthcare

More than 60% of Bangladeshis – about 85m people – have no access to modern health services as it isn’t provided by the state free of charge. Dhaka’s slums, home to an estimated 4m people, have the highest level of malnutrition-related illnesses among children in the world. Children’s Hope incorporated free healthcare services into its mission, playing a vital role in reducing illnesses among mothers and their children and improving the intellectual wellbeing of students. This has helped create better chances for them and their families.

Support Services

Children often lack additional out-of-school support from their hard-working parents. Based on the needs of sponsored students, the support services have been an integral part of Children’s Hope’s success. Services range from home visits to counsel students and their families to targeted coaching for weaker students to improve their exam results, as well as partnership and referral schemes. These meetings enable children to speak freely about any issues relating to education or personal matters.

Disability

Many disabled children, particularly those living in impoverished slum areas, have special needs and often face limitations in accessing healthcare services. In addition to regular health check-ups, they often require specialised medical attention from relevant specialists. Therefore, Children's Hope established the Disabled Support Centre to provide them with healthcare services and nutritious food. Children can visit the centre five times a week, which gives some rest to their parents and a safe social space for children to play together.

Community Services

Research has shown that children underperform academically when their families are going through hardships. On the other hand, having a stable family provides a sustainable environment in which children can flourish. Children’s Hope’s community development projects were set up primarily to support families of sponsored children in crises. Through the Sustainable Livelihood Development Programme, for example, they receive a one-time grant of up to £330 to improve their economic and social wellbeing. Typically, the grant is used to set up entrepreneurship ventures, supervised by Children's Hope’s staff.