You choose. You Vote. We Share.

We’re on a mission to create the kind of world we want via the clothes we make. We share 90% of our distributable profits between the people that make our collection happen and five charitable causes that are close to our heart. 

We want you to join us and get involved by selecting which cause you’d like to support with your Ninety Percent purchase. In the care label of your garment, you’ll find a 10-digit numbered code. Simply enter the numbers in the space below to cast your vote, and leave the rest to us.

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Who would you like to support?

Click on the icon to find out more and choose your cause

Please select a cause to vote.

For voting help click here

  • Big Life
  • BRAC
  • Children's Hope
  • War Child UK
  • Wild Aid
  • I want to support all causes
Big Life

Protecting and sustaining East Africa’s wildlife 

Since 2010, Big Life has worked on the ground in East Africa partnering with local communities to protect nature for the benefit of all. Employing hundreds of Maasai rangers, (with more than 40 permanent outposts and tent-based field units, 13 vehicles, tracker dogs, and aerial surveillance), they protect two million acres of wilderness in the Amboseli-Tsavo-Kilimanjaro ecosystem. Seeking to safeguard and sustain wildlife and wildlands, including one of the greatest populations of elephants left in the region. It is the first organisation with coordinated anti-poaching teams operating on both sides of the Kenya-Tanzania border.

BRAC

Empowering women living in poverty to reach their potential

Founded by Sir Fazle Hasan Abed in Bangladesh in 1972, BRAC helps those living in poverty to reach their potential. The organisation uses an integrated model to change systems of inequality, through social development programmes, humanitarian response, social enterprises, socially responsible investments and health and education. BRAC acts as a catalyst, creating opportunities for people to transform their lives. Recent projects have included supporting vulnerable mothers and babies in Liberia and funding early education programmes for girls in Pakistan.

Children's Hope

Educating underprivileged children in the slums of Dhaka 

Children's Hope believes that education is a fundamental human right. The organisation set up in 2000 has three key aims: to provide education for the most disadvantaged children residing in Bangladesh’s Dhaka urban slums, to provide healthcare and to offer vital financial and nutritional support to their families.

War Child UK

Supporting and protecting children affected by conflict 

War Child UK want a world where no child’s life is torn apart by war. They protect, educate and stand up for the rights of children caught up in conflict. They aim to reach children as early as possible when conflict breaks out, and stay to support them through their recovery - helping to keep them safe, give them an education, and equip them with skills for the future.

Wild Aid

Dedicated to ending the illegal wildlife trade 

While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, Wild Aid work to reduce global consumption of wildlife products and to increase local support for conservation efforts. They collaborate with government and NGO partners to secure marine protected areas, such as the Galapagos Islands in Ecuador and Palau’s Northern Reefs, from threats such as illegal fishing.

I want to support all causes

If all of the causes resonate with you and you can’t decide which one to vote for, you can choose to support all causes. This means the distributed profits will be shared equally between all of the causes.

  • Big Life
  • BRAC
  • Children's Hope

Protecting and sustaining East Africa’s wildlife 

Since 2010, Big Life has worked on the ground in East Africa partnering with local communities to protect nature for the benefit of all. Employing hundreds of Maasai rangers, (with more than 40 permanent outposts and tent-based field units, 13 vehicles, tracker dogs, and aerial surveillance), they protect two million acres of wilderness in the Amboseli-Tsavo-Kilimanjaro ecosystem. Seeking to safeguard and sustain wildlife and wildlands, including one of the greatest populations of elephants left in the region. It is the first organisation with coordinated anti-poaching teams operating on both sides of the Kenya-Tanzania border.

Empowering women living in poverty to reach their potential

Founded by Sir Fazle Hasan Abed in Bangladesh in 1972, BRAC helps those living in poverty to reach their potential. The organisation uses an integrated model to change systems of inequality, through social development programmes, humanitarian response, social enterprises, socially responsible investments and health and education. BRAC acts as a catalyst, creating opportunities for people to transform their lives. Recent projects have included supporting vulnerable mothers and babies in Liberia and funding early education programmes for girls in Pakistan.

Educating underprivileged children in the slums of Dhaka 

Children's Hope believes that education is a fundamental human right. The organisation set up in 2000 has three key aims: to provide education for the most disadvantaged children residing in Bangladesh’s Dhaka urban slums, to provide healthcare and to offer vital financial and nutritional support to their families.

  • War Child UK
  • Wild Aid
  • I want to support all causes

Supporting and protecting children affected by conflict 

War Child UK want a world where no child’s life is torn apart by war. They protect, educate and stand up for the rights of children caught up in conflict. They aim to reach children as early as possible when conflict breaks out, and stay to support them through their recovery - helping to keep them safe, give them an education, and equip them with skills for the future.

Dedicated to ending the illegal wildlife trade 

While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, Wild Aid work to reduce global consumption of wildlife products and to increase local support for conservation efforts. They collaborate with government and NGO partners to secure marine protected areas, such as the Galapagos Islands in Ecuador and Palau’s Northern Reefs, from threats such as illegal fishing.

If all of the causes resonate with you and you can’t decide which one to vote for, you can choose to support all causes. This means the distributed profits will be shared equally between all of the causes.

Please select a cause to vote. For voting help click here

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