OUR COMMITMENT

Clothes for the world you want.

We’re a clothing brand on a mission: to be the best for our customers, producers and the planet. We are of the opinion that if we can do it better, and kinder, we will.

We are on a voyage of discovery with our products, exploring planet-friendly fabrics, collaborative working partnerships and best practice working environments across our supply chain.

We care about the past, present and future of the clothes we make and their impact in the world. With each new collection, working closely with our suppliers, we inch towards a more sustainable, transparent, future.

Our focus areas include: Respectful working environments, sustainable materials, garment longevity, transparency and traceability, animal welfare, water stewardship, emissions and CO2, circularity. 


You can read our Responsible Brand Commitment here

Our Factories

Our garments are made in three industry-leading factories, in Bangladesh and Turkey. These are:

Echotex, Dhaka, Bangladesh
A state-of-the-art manufacturing facility in Gazipur, Bangladesh, Echotex operates with planet, people and product at its heart. Industry-leading, it was the first factory in Bangladesh to offer health insurance for all workers, fair wages and a free lunch, every day. Its pioneering ethical practices help to safeguard and improve the wellbeing of the workforce while sustainable production processes produce excellent quality products without compromising the environment or our brand values. 

Shomahar Sweaters Ltd, Kaliakair, Bangladesh
Shomahar Sweaters is a factory that specialises in true knitwear. Shomahar puts the wellbeing of its employees first and is constantly improving its approach to energy saving and sustainability.

Echotextil, Turkey

Following the same founding ethos as Echotex, planet, people and product are at the heart of our smaller manufacturing facility, Echotextil, based in Turkey. Created for both efficiency and productivity, it strives to produce excellent quality products without compromising the environment or our brand values.

A small facility set up by Echotex in Turkey for efficiency and productivity.

Same founding ethos as Echotex

Our Materials

The materials we choose to make our clothes from are fundamental to honouring our brand values. We take responsibility for every material we use, always selecting the most ethically considered options with the lowest environmental impact across all of our collections. Our signature core material group carries optimal certifications and we work continuously to develop and define our seasonal offerings by researching and committing to materials that meet our sourcing criteria.

Organic or recycled cotton

We  only source Global Organic Textile Standard (GOTS) or certified recycled cotton yarns as the accepted standard. This means that the fibre is either from a 100% recycled source or  grown on certified organic farms. Unlike conventional cotton our entire value chain from farm to yarn is  monitored against toxic chemicals, water contamination, and hazards to human and planetary health as well as worker welfare abuses.

Shop Organic or recycled Cotton

Sheeps wool

Animal welfare is of paramount importance to our brand and we work very closely with our suppliers to make sure that we can verify that all of the wool fibre we use is either ZQ Merino or GOTS certified. This means it comes from farms with the highest possible animal welfare standards, including the “Five Freedoms”; as an absolute minimum. In addition we require wools to be wet processed only using the lowest chemical impact options available. 

Shop Sheeps Wool

EcoVero™

A sustainable alternative to viscose, EcoVero™ is derived from renewable, sustainably harvested wood pulp. These fibres are  processed in a closed loop system that reclaims and re-uses the chemicals required, reducing the toxicity of effluent to almost zero. They are long-lasting and  certified as compostable and biodegradable.

Shop EcoVero™

Micro Modal™

Derived from renewable, sustainably harvested wood pulp from hardwood trees, MicroModal is a sustainable modal rayon with ultra soft qualities. Its fibres are processed in a closed loop system that reclaims and re-uses the chemicals required, reducing the toxicity of effluent to almost zero. They are long-lasting and certified as compostable and biodegradable.

Shop Micro Modal™

Tencel™

Lightweight, smooth and breathable, Tencel™ is derived from renewable, sustainably harvested wood pulp. These fibres are processed in a closed loop system that reclaims and re-uses the chemicals required, reducing the toxicity of effluent to almost zero. They are long-lasting and certified as compostable and biodegradable.

Shop Tencel™

Natural Linen

Natural linen is very low impact, as it doesn’t normally require any pesticides or fertilizers to grow. We value it for its natural longevity and versatile qualities. We also consider it a healthy fibre because it won’t be causing contamination at the end of its life as a material. 

Coming soon

Hemp

Hemp is very low impact, as it doesn’t normally require any pesticides or fertilizers to grow. We value it for its natural longevity and versatile qualities. We also consider it a healthy fibre because it won’t be causing contamination at the end of its life as a material. 

Coming soon