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The Essentials

Shop All Shop All The Campaign Dresses Tops Bottoms Sweats Collections The Classics Winter Layering Signature Sweats About

A well-curated dress code of layering foundations. Trans-seasonal, considered and carefully crafted pieces in elevated, responsible materials.

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Pafos Dress in Black, side view with draped back

Pafos Dress in Black

Regular price £295.00 Sale price£150.00 Save £145.00

1 colours

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Sale

Dark olive trench coat with belt and button details

Model wearing dark olive trench coat, full length view

Back view of dark olive trench coat on model

Dark olive trench coat with belt, front view

Back view of dark olive trench coat, flat lay

Trench in Dark Olive

Regular price £520.00 Sale price£280.00 Save £240.00

1 colours

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Tadeo Top in Shell, front view, worn by model

Close-up of Tadeo Top in Shell, collar detail

Tadeo Top In Shell

Regular price £65.00 Sale price£30.00 Save £35.00

6 colours

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Signature Zip Up Hoodie in Grey Marl

Regular price £140.00 Sale price£75.00 Save £65.00

3 colours

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Sika Dress in Black, front view on model

Sika Dress in Black, close-up front view

Sika Dress in Black

Regular price £295.00 Sale price£150.00 Save £145.00

1 colours

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Model wearing Tommy Shorts in Black with blazer

Back view of model in Tommy Shorts in Black

Close-up of Tommy Shorts in Black on model

Tommy Shorts in Black

Regular price £270.00 Sale price£90.00 Save £180.00

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Signature Luxe Shirt In Black

Regular price £200.00 Sale price£140.00 Save £60.00

2 colours

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Kea Dress in Taupe, full-length front view

Kea Dress in Taupe, detail of hem and shoes

Kea Dress In Taupe

Regular price £405.00 Sale price£200.00 Save £205.00

1 colours

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Gabriel Dress in Turkish Coffee, front view

Close-up of Gabriel Dress in Turkish Coffee, side slit detail

Gabriel Dress in Turkish Coffee, back view

Gabriel Dress In Turkish Coffee

Regular price £260.00 Sale price£80.00 Save £180.00

2 colours

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Azami Top In Chalk White

Regular price £60.00 Sale price£25.00 Save £35.00

3 colours

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Model wearing Signature Luxe Shirt in White, front view

Close-up of Signature Luxe Shirt in White, front details

Model in Signature Luxe Shirt in White, side angle

Close-up of Signature Luxe Shirt in White, sleeve details

Model wearing Signature Luxe Shirt in White, collar focus

Back view of Signature Luxe Shirt in White on model

Signature Luxe Shirt In White

Regular price £200.00 Sale price£140.00 Save £60.00

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Front view of Kalmia Skirt in black knitwear

Back view of Kalmia Skirt in black knitwear

Kalmia Skirt In Black

Regular price £395.00 Sale price£160.00 Save £235.00

2 colours

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Model wearing Kalmia Skirt in taupe, front view

Model wearing Kalmia Skirt in taupe, back view

Kalmia Skirt In Taupe

Regular price £395.00 Sale price£160.00 Save £235.00

2 colours

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Syro Top in Black, full front view on model

Syro Top In Black

Regular price £230.00 Sale price£120.00 Save £110.00

2 colours

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Syro Top in Taupe, full front view on model

Syro Top In Taupe

Regular price £230.00 Sale price£120.00 Save £110.00

2 colours

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Model wearing Karpas Top in Black, front view

Model wearing Karpas Top in Black, side view

Model wearing Karpas Top in Black, back view

Karpas Top in Black

Regular price £165.00 Sale price£65.00 Save £100.00

1 colours

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Model wearing Austin Skirt in Black, front view

Side view of Austin Skirt in Black with slit

Model wearing Austin Skirt in Black, back view

Austin Skirt in Black

Regular price £195.00 Sale pricefrom £70.00 Save £125.00

1 colours

New Pricing

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Chelsea Dress in Black, front view on model

Chelsea Dress in Black, side view on model

Chelsea Dress in Black, close-up back detail

Chelsea Dress in Black, back view on model

Chelsea Dress in Black

Regular price £240.00 Sale price£110.00 Save £130.00

1 colours

New Pricing

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White military shirt with front pockets, worn by model.

Close-up of white military shirt with buttoned pockets.

Back view of white military shirt with long sleeves.

White military shirt with epaulettes and buttoned front.

Back of white military shirt with epaulettes.

Military Shirt in White

Regular price £220.00 Sale price£90.00 Save £130.00

1 colours

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Otto Shirt in White, front view on model

Otto Shirt In White

Regular price £135.00 Sale price£60.00 Save £75.00

1 colours

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Lara Dress in Black

Regular price £290.00 Sale price£80.00 Save £210.00

1 colours

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Terms & Conditions
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Terms & Conditions:

BACKGROUND:

Thank you for visiting www.ninetypercent.com ("Our Site"). By using Our Site, you accept these Terms and Conditions. If you do not agree, please discontinue use immediately.

Terms of Use
1.1 Definitions and Interpretation
In these Terms:
"Account": A user profile on Our Site.
"Content": Any text, images, video, audio, software, or other media on Our Site.
"Goods": Products available for sale on Our Site.
"User" / "you": Anyone accessing Our Site.
"We/Us/Our": Ninety Percent Ltd, a company registere
Our Site is owned and operated by Ninety Percent Ltd, registered in England under 8289980.
Registered Address: 110–112 Parkway, Camden, London NW1 7AN
VAT Number: GB245535796
For inquiries, contact us at hello@ninetypercent.com

2. Access to Our Site
2.1 Site Access: Access to Our Site is free of charge and provided "as is" and "as available," without guarantees of uninterrupted service.
2.2 Amendments: We may modify or suspend the Site or any part of it at any time without notice.
2.3 User Responsibility: You are responsible for ensuring your equipment, internet connection, and security measures are sufficient for accessing Our Site.

3. Account Registration and Security
3.1 Eligibility: Accounts are restricted to users over 16 years of age. Those under 16 must have a parent or guardian’s approval.
3.2 Account Security: You are responsible for safeguarding your account details, including your password. Notify us immediately of any unauthorized access or suspected breach. We are not liable for any unauthorized use of your Account.
3.3 Account Termination: We reserve the right to suspend or terminate accounts for breaches of these Terms, including unauthorized use or providing false information.

4. Intellectual Property Rights
4.1 All Content, including images, graphics, and trademarks on Our Site, is protected by copyright and intellectual property laws.
4.2 Permitted Use: You may access, view, and print Content for personal, non-commercial use, provided you do not modify or distribute it without written consent.
4.3 Prohibited Use: Unauthorized use of Content for commercial purposes or attempts to extract data or scrape our Site without permission is prohibited.

5. User Content
5.1 Content Submission: By submitting reviews or comments on Our Site, you grant us a worldwide, non-exclusive, royalty-free license to use, display, and distribute your content on Our Site.
5.2 User Responsibility: You are responsible for any content you submit. Your content must not be defamatory, infringe on third-party rights, or violate our Acceptable Usage Policy.

6. Acceptable Usage Policy
6.1 Acceptable Use: Our Site must be used lawfully and in compliance with this policy. You must not misuse Our Site or interfere with its functioning.
6.2 Prohibited Activities:
• Unauthorized data mining or scraping.
• Posting or transmitting harmful, abusive, or fraudulent content.
• Engaging in spamming, phishing, or hacking activities.
6.3 Enforcement: We may terminate or restrict accounts that violate this policy and may report illegal activities to law enforcement authorities.

7. Limitation of Liability
7.1 General Limitation: To the maximum extent permitted by law, Ninety Percent Ltd is not liable for damages arising from the use or inability to use Our Site or for any indirect, special, or consequential losses.
7.2 Consumer Rights: These Terms do not limit your consumer rights. For details, refer to your local Citizens Advice Bureau or Trading Standards Office.

8. Data Protection and Privacy
8.1 Data Collection: We collect, store, and process personal information under the UK GDPR and the Data Protection Act 2018. See our Privacy Policy for more details.
8.2 Data Rights: You have the right to access, rectify, erase, and restrict processing of your data. Requests can be made by contacting us at hello@ninetypercent.com.
8.3 Cookies: By using Our Site, you consent to our use of cookies. See our Cookie Policy for more details.

9. External Links
Our Site may contain links to external websites. These are not under our control, and we are not responsible for their content or data practices.

10. Amendments to Terms of Use
10.1 We may update these Terms of Use to comply with legal requirements or enhance services. Updated Terms are effective immediately upon posting, and material changes will be communicated to you.

Terms of Sale

1. Goods, Pricing, and Availability
1.1 Goods Description: We strive to ensure that all product descriptions and images are accurate. Minor variations may occur.
1.2 Pricing: All prices include VAT but exclude delivery charges, which are added at checkout. We reserve the right to update prices, but changes do not apply to confirmed orders.
1.3 Stock: Availability of Goods is subject to change. In the event of unavailability, we will inform you promptly and offer alternatives or a refund.

2. Order Process
2.1 Order Acceptance: An order confirmation email signifies our acceptance of your order, at which point a legally binding contract is formed.
2.2 Payment: Orders must be paid in advance via accepted payment methods on Our Site.
2.3 Amendments: Changes to orders after confirmation may not be possible, but contact us at hello@ninetypercent.com for assistance.

3. Delivery and Risk
3.1 Delivery Policy: We aim to deliver Goods within 30 days of order confirmation. If delivery is delayed, we will inform you promptly.
3.2 Risk and Ownership: Risk transfers to you upon delivery. Ownership transfers upon receipt of full payment.
3.3 International Shipping: For deliveries outside the UK, import duties or taxes may apply and are your responsibility.

4. Right to Cancel and Returns
4.1 Cooling-Off Period: EU consumers have 14 days to cancel an order without reason. This period begins on delivery.
4.2 Returns: You may return Goods for a refund within 14 days, provided items are in original condition. Visit our Returns Information Page for details.
4.3 Faulty or Incorrect Goods: If Goods are faulty or incorrect, contact us at hello@ninetypercent.com for a refund, repair, or replacement.

5. Consumer Rights
Nothing in these Terms restricts your rights as a consumer. For more information, please consult your local Citizens Advice Bureau.

6. Amendments to Terms of Sale
We may revise these Terms of Sale for compliance with laws or changes in services. For significant changes, we will notify you, and your continued use will indicate acceptance.

7. Governing Law and Jurisdiction
These Terms are governed by English law. Disputes will be resolved in English courts, unless other jurisdictional rights apply.

Thank you for choosing Ninety Percent. For more details, please visit our Privacy Policy, Cookie Policy, or Returns Information Page, or contact us at hello@ninetypercent.com.

Privacy Security:

Privacy Policy

Ninety Percent Ltd ("We/Us/Our") respects your privacy and is committed to safeguarding your personal data. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit www.ninetypercent.com ("Our Site").

By using Our Site, you accept the terms of this Privacy Policy. If you disagree with any part of this policy, please discontinue use immediately.

1. Definitions and Interpretation
In this Privacy Policy:
• "Account": An account required to access and use certain areas and features of Our Site.
• "Cookie": A small text file placed on your computer or device by Our Site to enhance your experience. See Section 13 for details.
• "Personal data": Information that identifies or can identify an individual. This definition follows the EU Regulation 2016/679 – the General Data Protection Regulation ("GDPR").
• "We/Us/Our": Ninety Percent Ltd, a company registered in England under 8289980, located at 110–112 Parkway, Camden, London, NW1 7AN.

2. Information About Us
2.1 Our Site is owned and operated by Ninety Percent Ltd, registered in England under 8289980.
Registered Address: 110–112 Parkway, Camden, London NW1 7AN
VAT Number: GB245535796
2.2 Our Data Protection Officer can be reached by:
• Email: hello@ninetypercent.com
• Telephone: +44 203 598 7295
• Post: 110–112 Parkway, Camden, NW1 7AN

3. Scope of This Policy
This Privacy Policy applies solely to your use of Our Site. We advise you to review the privacy policies of any third-party websites linked on Our Site as we have no control over their data practices.

4. Your Rights
As a data subject, you have the following rights under GDPR, which we respect and uphold:
4.1 Data Subject Rights:
• Right to be informed: Understand how we collect and use your personal data.
• Right of access: Request a copy of your personal data (see Section 12).
• Right to rectification: Update any inaccurate or incomplete data (contact details in Section 14).
• Right to erasure ("Right to be forgotten"): Request deletion of personal data, subject to retention policies in Section 6.
• Right to restrict processing: Request limitation of your data processing.
• Right to data portability: Receive a copy of your data in a structured format for reuse.
• Right to object: Decline specific data uses, such as marketing.
• Rights related to automated decision-making and profiling: Protect yourself from potentially harmful automatic decisions based solely on data processing.
4.2 Complaints: If you are dissatisfied with our handling of your data, please contact us (details in Section 14). You also have the right to lodge a complaint with the UK’s Information Commissioner’s Office.

5. Data We Collect
Depending on your use of Our Site, we may collect the following data (see Section 13 for our use of Cookies):
• Personal Identifiers: Name, date of birth, and gender.
• Contact Information: Email addresses and telephone numbers.
• Demographics: Postcode, preferences, and interests.

6. How We Use Your Data
6.1 We process your personal data securely and for only as long as necessary. All data processing complies with GDPR standards.
6.2 Data Uses:
• Account Management: To create and manage your Account.
• Site Access: To facilitate your access and enhance your user experience.
• Personalization: Tailoring your experience and personalizing product recommendations.
• Order Fulfillment: Processing and delivering orders.
• Customer Support: Responding to your emails and inquiries.
• Marketing: Sending information, offers, and news where you have opted in (you may unsubscribe anytime).
• Research: Conducting market research and analyzing website usage to improve Our Site.
6.3 Marketing: With your permission, we may contact you via email, text, or post with offers and news. You may opt out at any time.
6.4 Third-Party Cookies: Some third-party content on Our Site may use Cookies. See Section 13 for more on controlling Cookies.
6.5 Consent Withdrawal: You can withdraw consent for any use of your data at any time, and we will delete your data upon request.
6.6 Retention: Personal data is retained only as long as necessary to fulfil the purposes stated here or comply with legal requirements.

7. Data Storage
7.1 We only retain personal data for as long as necessary to fulfil the purposes outlined in Section 6, or as required by law.
7.2 Data Location and Storage: Our e-commerce services are provided by Shopify, which stores personal data on secure servers located in Canada and the United States. This means that data collected through Our Site may be transferred to, stored, or processed outside the United Kingdom and European Economic Area (EEA). Shopify adheres to applicable data protection laws to ensure your data is safeguarded.
7.3 Data Protection Measures: When transferring data outside the UK or EEA, we implement appropriate safeguards to ensure your personal data is treated securely. These measures comply with data protection regulations, and we work with Shopify to ensure that your data is protected during storage and processing.
7.4 Security: We use technical and organizational measures to protect your data from unauthorized access, loss, or disclosure.

8. Sharing Your Data
8.1 Within Our Group: Data may be shared among companies within our corporate group.
8.2 Third-Party Services: We contract with third parties to provide services (e.g., payment processing, delivery). Such parties may have access to personal data solely for service delivery and must adhere to GDPR.
8.3 Statistical Data: We may share anonymized statistical data (e.g., site usage patterns) with third parties. This data is stripped of personally identifiable information.
8.4 Data Transfers Outside EEA: We use services that may transfer data outside the European Economic Area, with safeguards in place, including:
• Google Services
• MailChimp
• Klarna
• Clearpay
• Facebook Pixel
• Zendesk
• Rakuten Marketing
8.5 Legal Obligations: We may disclose data to comply with legal obligations, such as responding to legal process or regulatory requests.

9. Business Transfers
If we restructure or sell our business, personal data may be transferred to the new owner to continue providing services. You will be informed in advance, and you may choose to delete your data if you do not wish to transfer it.

10. Data Control Options
In addition to GDPR rights, you have control over how we use your data, especially regarding marketing. You can opt out of marketing communications through your Account or by unsubscribing from emails.
10.1 Preference Services: Sign up with services like the Telephone Preference Service (TPS) to limit unwanted marketing.

11. Your Right to Withhold Information
You may browse Our Site without submitting data. However, certain features and services may require data for access. You can also restrict Cookie usage (see Section 13).

12. Accessing Your Data
You may request a copy of your personal data. This request is free under GDPR and can be made by contacting us at hello@ninetypercent.com.

13. Our Use of Cookies
13.1 First-Party Cookies: We use these Cookies solely to improve your experience on Our Site.
13.2 Third-Party Cookies: Some content providers on Our Site use Cookies for analytics and advertising. These Cookies are not essential to the functioning of Our Site.
13.3 Strictly Necessary Cookies: These are essential to site functionality. Disabling them may impact site performance.
13.4 Analytics: We use Google Analytics for site performance insights. These Cookies gather anonymized data.
13.5 Cookie Control: You can control Cookies through your browser settings. Disabling Cookies may affect functionality.
13.6 Cookie Deletion: You may delete Cookies at any time but may lose site preferences and settings.

14. Contacting Us
For questions about Our Site or this Privacy Policy, contact us:
• Email: hello@ninetypercent.com
• Post: 110–112 Parkway, Camden, NW1 7AN

15. Policy Changes
We may update this Privacy Policy periodically to reflect changes in the law or our practices. Updates will be posted on Our Site, and continued use of Our Site indicates acceptance of these changes. We recommend checking this page regularly.

Cookies:

Cookie Policy

This Cookie Policy explains how Ninety Percent Ltd ("We/Us/Our") uses Cookies and similar technologies on www.ninetypercent.com ("Our Site"). By using Our Site, you agree to our use of Cookies as outlined in this policy. If you do not agree, you may disable Cookies in your browser settings, though this may affect site functionality.

1. What Are Cookies?
Cookies are small text files stored on your device when you visit certain websites. They allow the website to recognize your device and retain information about your preferences, actions, and behavior on the site.

2. How We Use Cookies
We use Cookies to:
• Provide and improve your experience on Our Site.
• Understand how you interact with Our Site to make enhancements.
• Enable essential site functions such as login, checkout, and account management.
• Conduct marketing and analytics to serve relevant content.
Our use of Cookies aligns with applicable data protection and privacy laws.

3. Types of Cookies We Use
Our Site may place the following types of Cookies on your device:
3.1 Strictly Necessary Cookies: These Cookies are essential for site functionality and cannot be disabled in our systems. They allow you to navigate the site, use secure areas, and perform essential actions like checkout.
3.2 Performance and Analytics Cookies: These Cookies help us understand how visitors use Our Site, enabling us to improve user experience and optimize site performance. We use tools such as Google Analytics to collect anonymous data on site usage.
3.3 Functionality Cookies: These Cookies remember your preferences and choices, allowing us to provide a more personalized experience (e.g., language or region selection).
3.4 Targeting/Advertising Cookies: These Cookies record your online activity to help us and third parties deliver relevant ads. Data collected by these Cookies may be shared with our advertising partners.

4. Third-Party Cookies
Some third-party services on Our Site, such as embedded videos or social media features, may use their own Cookies. These third-party Cookies are governed by the respective third party's privacy policy, and we advise reviewing their policies for further details.
Third parties that may place Cookies on your device include:
• Google Analytics: Tracks site usage and helps us understand visitor behavior.
• Facebook Pixel: Enables us to display targeted ads on Facebook.
• MailChimp: For email marketing purposes.
• Zendesk: For customer support functionality.
• Klarna: To improve shopping by tracking behavior, storing preferences, and enabling targeted marketing.
• Clearpay: To streamline the payment process, manage user interactions, and deliver personalized offers.

5. Managing Your Cookie Preferences
5.1 Browser Settings: Most browsers allow you to control and manage Cookies through their settings. You may block or delete Cookies by adjusting these settings; however, please note that this may impact the functionality and performance of Our Site.
5.2 Third-Party Opt-Outs: Some third-party advertising services, such as Google and Facebook, offer opt-outs for targeted advertising. Consult the privacy settings on those platforms to manage your preferences.
5.3 Do Not Track: Our Site may not respond to Do Not Track signals set by some browsers, but you can still manage Cookies as outlined above.

6. Updates to Our Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in laws or Our Site practices. The latest version will always be posted on Our Site, and we encourage you to check this page regularly.
For questions about this Cookie Policy, please contact us at hello@ninetypercent.com.

Terms & Conditions:

BACKGROUND:

Thank you for visiting www.ninetypercent.com ("Our Site"). By using Our Site, you accept these Terms and Conditions. If you do not agree, please discontinue use immediately.

Terms of Sale