Love Your Core - Naomi Alexander Naidoo

Love Your Core - Naomi Alexander Naidoo

This February, we're celebrating self-love and love for the people around us. For our new Wardrobe Essentials campaign, we've asked five women from different backgrounds with strong values for positive change to sit in front of the camera and talk to us about their work and ethics.

ninety percent lookbook


Naomi is responsible for partnerships and outreach work at online organisation Chayn which uses tech to support survivors of gender-based violence and help them heal from trauma. As an advisor for the Make My Money Matter campaign, she is passionate about transforming the financial system and encouraging women to take positive social and climate actions with their personal finances.

“I’m passionate about working with women to take climate or positive social actions with their personal finances.”
ninety percent lookbook
What did you like about the Ninety Percent pieces you wore and why?
I loved how the pieces I wore combined comfort and cuteness!
Which one was your favourite and why?
My favourite outfit was the sweatpants and pullover, paired with a classic white tee. Sweatpants became my go-to during lockdown and have since become a staple part of my wardrobe. I love sweatpants like these which are not only great for home but also look cute out and about with trainers or boots. Also, you can never go wrong with a monochrome look!
What are the essential pieces you always wear and why?
Working from home, I usually wear sweatpants with a bralette/sports bra/crop top for ultimate comfort. Out and about, I love a loose fitting T-shirt or jumper dress, often worn with a waist belt for more shape. I also love turtlenecks, especially how these can be worn under summer dresses to transform them into winter looks.
How would you define your fashion uniform?
Neutral tones, loose fits and lots of rings!