Ready-to-wear clothing sculpted by hand, cut in the finest sustainable materials, selected to have the lowest impact on our environment. Designed for longevity, made with purpose – for the world we want.

Collection No20

An offering of modern, soft tailoring and airy layers for Spring and Summer. The new silhouette is gentle and forgiving; clothes cut generously with room to breathe and space to move. Considered pieces in earth tones, designed to endure and traverse the seasons. The focus is on craftsmanship, texture and detail, connecting you to the sensual world we live in.


Ninety Percent is a luxury, responsible label sharing 90% of our profits between our people and the causes we believe in. We’re cultivating a culture of beauty that goes beyond our clothing, pioneering a new business ethos rooted in community.

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Behind the Collection

Painterly, muted, tonal, earthy colours – the inspiration for SS23 comes from nature and the art world, referencing the likes of abstract expressionist Lee Krasner, Modernist sculptor Naum Gabo and the American Japanese artist Isamu Noguchi.