Ask #WhoMadeMyClothes this Fashion Revolution Week
Ask #WhoMadeMyClothes this Fashion Revolution Week
Welcome to the most important week in April: Fashion Revolution Week. Non-profit organisation Fashion Revolution encourages citizens around the world to hold brands accountable for the people working in their supply chain by asking them #WhoMadeMyClothes. It’s important to know this basic...
Give better with our Independent Makers’ Gift Guide
Give better with our Independent Makers’ Gift Guide
Discover the perfect DIY kit to make your own gifts this Christmas or find presents that give back to the independent makers and communities who produce them.
A Fashion Lover’s Guide to Cop26
A Fashion Lover’s Guide to Cop26
Get up to speed on the climate conference everyone’s talking about
Let's talk about circularity
Let's talk about circularity
  Imagine a world where the materials we use are renewable, recyclable and free from toxic chemicals, to be used over and over again. Where our clothes are designed for multiple use and there are services at our fingertips to...
Champions of Change – Sojo
Champions of Change – Sojo
  We're proud to introduce Josephine Philips, founder of Sojo, as part of our new Champions of Change series celebrating entrepreneurs making a positive impact. Josephine is on her way to revolutionise the old fashioned industry of tailoring to the...
How To Spend a Plastic Free Summer
How To Spend a Plastic Free Summer
What are you doing for #PlasticFreeJuly? Or perhaps, more importantly you might ask, what are we doing at Ninety Percent?  It’s less than 12 months since the UK banned plastic straws and cotton buds, and in May, the charge for plastic...
Champions of Change – Grain & Knot
Champions of Change – Grain & Knot
We're proud to introduce Sophie Sellu, founder of Grain & Knot, as part of our new Champions of Change series celebrating entrepreneurs making a positive impact.  Designer Sophie Sellu creates captivating hand carved objects for the home, made from sustainable...
Champions of Change – Aerende
Champions of Change – Aerende
We’re proud to introduce Emily Mathieson, founder of Aerende, as part of our new Champions of Change series celebrating entrepreneurs making a positive impact. A passion for beautiful, locally-made homeware is what drove Emily Mathieson to found the online interiors...
Champions of change - Forivor
Champions of change - Forivor
  We’re proud to introduce Rebecca Monserat and Alice Ruby Ross, co-founders of Forivor, as part of our new Champions of Change series celebrating entrepreneurs making a positive impact. Friends in life and partners in business, the duo is sparking...
Champions of change - Celia Pool
Champions of change - Celia Pool
    To mark International Women’s Day, we are proud to launch our new Champions for Change series – celebrating entrepreneurs making a positive impact – with Celia Pool, the co-founder of DAME.  Celia Pool is on a mission to...
Make a date to love yourself this Valentine’s Day
Make a date to love yourself this Valentine’s Day
Sometimes you just have to make some time for yourself, clear some space in your diary, and focus on yourself for once. Instead of red roses, how about something that will last a little longer? Our tie dye hoodie in...
A message from our founders to you
A message from our founders to you
The story of Ninety Percent is one of friendship, collaboration and a deep-felt desire to change the world. For Shafiq Hassan, seeing children living in poverty while visiting family back in Bangladesh had a profound effect on his outlook on life.
How to #SleepBetter
How to #SleepBetter
HOW ARE YOU SLEEPING? We know that sleep is crucial for our mental health and wellbeing. It lets our cells regenerate, our tissues to repair, and keeps our immune systems functioning. It ensures our memories stay sharp, and helps keep...
Our 7 Step Guide to a More Sustainable Christmas
Our 7 Step Guide to a More Sustainable Christmas
NINETY PERCENT'S 7 STEP GUIDE TO A MORE SUSTAINABLE CHRISTMAS We’ve compiled seven ways to shop, decorate and celebrate a little more planet-friendly this festive season. 1 This Christmas, shop slow and shop better Panic purchases only make for unwanted...
Meet The Team - Nisha
Meet The Team - Nisha
From the makers in Bangladesh and Turkey to the designers in London, each month we introduce you to one of the workers who make your clothes. We are pleased to introduce you to Nisha Begum.  ​​​​​Age: 28 Site: Echotex, Bangladesh....
Meet The Team - Melda
Meet The Team - Melda
From the makers in Bangladesh and Turkey to the designers in London, we’re celebrating the people who make your clothes. We’re delighted to introduce you to Melda. Age: 36 Site: ISTANBUL Occupation: MERCHANDISER What three words would your family use to...