Why choosing TENCEL™ is helping to preserve our forests
Why choosing TENCEL™ is helping to preserve our forests
There’s no point looking after the people who make our clothes if we are exploiting the earth’s valuable resources at the same time. That’s why we are really excited about our new TENCEL™ treats including our supremely flattering roll neck maxi dress and the easiest one piece jumpsuit that you can wear day and night
Why organic cotton matters
Why organic cotton matters
We are all familiar with organic vegetables – not only are organic broccoli or carrots healthier for us, people say they taste better too. Eating fruit and vegetables grown without pesticides and chemicals means those chemicals are not getting into...
Why it's important to know #WhoMadeMyClothes
Why it's important to know #WhoMadeMyClothes
It’s Fashion Revolution Week when we reflect on the devastating collapse of the Rana Plaza factory on 24 April 2013.
Why we're loving our leftovers
Why we're loving our leftovers
We all know the mantra, Waste Not, Want Not. It applies to so many areas of our lives, from food to fashion. We can only hope that the years of excessive consumption are coming to an end. While we all...
Cocoon yourself in our new cloud fleece pieces
Cocoon yourself in our new cloud fleece pieces
We all need a little cocooning right now, which is why we know you are going to love our amazing new Cloud Fleece. Not only does it feel soft and fluffy next to the skin, it’s made from 100 %...
Why we’re crazy for organic cotton velour
Why we’re crazy for organic cotton velour
We are always looking for sustainable new innovations in our textile sourcing, and we think you are going to love our next generation, sleek new velour corduroy that’s made in the most responsible way possible.
Meet the people who make our clothes
Meet the people who make our clothes
The people working in our supply chain and their wellbeing has always been at the heart of Ninety Percent. In our new film series, we’re taking you behind-the-scenes at the factory of our main supplier, Echotex, in Bangladesh, where we’re...
Why you need Tencel™ in your life
Why you need Tencel™ in your life
At Ninety Percent we want to use the best fabrics possible for the purpose of our clothes looking good and feeling good. We also want them to have minimal impact on the environment and the people who make them. That’s a given. If there’s a kinder alternative and it still does the fashion job we want it to then why would we not use it?
Behind The Seams
Behind The Seams
To elevate the everyday you’ve got to be detail driven. We care about zips and fit and fabrics. A lot. The moment your order arrives, you’ll know how much we loved making your clothes. To produce our responsibly made collection...