Why we’re celebrating all the mothers out there
Why we’re celebrating all the mothers out there
Have you asked your mother how she is recently? Has anyone asked you how you are feeling? Has anyone even made you a cup of tea? Chances are, if you are a mother – or a carer – you’re ready...
Celebrating 3 Years of Responsible Fashion
Celebrating 3 Years of Responsible Fashion
Birthdays in lockdown are a challenge. But at Ninety Percent, we would like to invite you to celebrate with us, on our third birthday since launching this pioneering brand in 2018 to change how we make fashion #ForTheWorldWeWant. We set...
A message from our founders to you
A message from our founders to you
The story of Ninety Percent is one of friendship, collaboration and a deep-felt desire to change the world. For Shafiq Hassan, seeing children living in poverty while visiting family back in Bangladesh had a profound effect on his outlook on life.
BRAC
BRAC
Founded by Sir Fazle Hasan Abed in Bangladesh in 1972, BRAC helps those living in poverty to reach their potential. The organisation uses an integrated model to change systems of inequality, through social development programmes, humanitarian response, social enterprises, socially responsible investments and health and education.
War Child UK
War Child UK
War Child UK want a world where no child’s life is torn apart by war. They protect, educate and stand up for the rights of children caught up in conflict. They aim to reach children as early as possible when conflict breaks out
Big Life
Big Life
Since 2010, Big Life has worked on the ground in East Africa partnering with local communities to protect nature for the benefit of all.
Children's Hope
Children's Hope
Children's Hope believes that education is a fundamental human right. The organisation set up in 2000 has three key aims: provide education for the most disadvantaged children residing in Bangladesh’s Dhaka urban slums, provide healthcare and offer vital financial and nutritional support to their families.
WildAid
WildAid
WildAid’s mission is to end the illegal wildlife trade in our lifetime. While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, they work to reduce global consumption of wildlife products and to increase local support for conservation efforts.
Fashion For Good
Fashion For Good

In February of 2018, our team of London-based designers launched a premium womenswear brand to try something new. Sharing 90% of distributable profits between charitable causes and the people who make our collection happen.