Fashion For Good

Fashion For Good

In February of 2018, our team of London-based designers launched a premium womenswear brand to try something new...

Sharing 90% of distributable profits between charitable causes and the people who make our collection happen. By offering women the option to #DressBetter in a label that prioritises product and people over profits we hope to start a consumer movement to empowers makers and wearers alike.

We want to bring joy back to an industry marred by poor working conditions and a negative environmental impact by offering a forward thinking alternative. 

And, as part of our positive business model we’d like you to have a say in how these profits are shared; each purchase you make comes with the option to vote for a charitable cause.




For launch we’re proud to work with these amazing organisations: 

Children’s Hope

Working directly with local communities, Children’s Hope Organisation educates underprivileged children living in the slums of Dhaka.

Big Life Foundation

Using innovative conservation strategies and collaborating closely with local communities, Big Life seeks to protect and sustain East Africa’s wildlife.

War Child

Long after the TV cameras have gone War Child protects, educates and stands up for the rights of children caught up in war.


WildAid’s mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive protection.




Our look is feminine yet low maintenance. Relaxed sports-inspired silhouettes are its core alongside perfect-fit jersey staples and generous knits to sink into. Design focus is on fit, fabric and finesse to make detail driven pieces that work effortlessly to elevate the everyday.

Materials & manufacturing are every bit as considered as the collection. Fabrics are chosen carefully and sourced only from industry best-practice suppliers in Bangladesh, China, Italy, Japan, India and Turkey.




Sustainable fibres like organic cotton and Tencel feature heavily, but when the fabrics used to deliver the most luxurious finish aren’t quite as sustainable as we’d like, we vow to continuously invest in sourcing innovative materials for future collections. 

We’re totally committed to sustainable practices that nurture people and the planet and challenge industry standards that have become accepted norms.

Transparency is a key part of our journey - we know the importance of keeping you connected to our complete supply chain and how we share profits.

#DressBetter is our call to unite a community and start something meaningful. At NINETY PERCENT we are conscious about style and totally committed to making fashion for good.