Welcome to the most important week in April: Fashion Revolution Week. Non-profit organisation Fashion Revolution encourages citizens around the world to hold brands accountable for the people working in their supply chain by asking them #WhoMadeMyClothes. It’s important to know this basic information because it’s the first step to ensuring greater transparency in the fashion industry. What you can’t see, you can’t fix, and fashion supply chains can be complex and murky.
At Ninety Percent we have always been open and honest about who makes our clothes. We’ve shared the stories of garment makers at our main supplier, Echotex in Bangladesh, which is a leader in reducing its environmental impact and caring about the welfare of its team.
We also know who makes our fibres and fabrics, such as Ceren Bay who works in the R&D department at the Altoteks mill in Turkey producing our wonderful organic cotton poplin. And Francesco pictured below is the Warehouse Supervisor at Tessuti di Sondrio in Italy who makes our premium organic cotton twill.
So when we’re asked the questions #WhoMadeMyClothes or #WhatsinMyClothes, we include our whole teams in Bangladesh and London, as well as our suppliers.
Don’t hesitate to send us your questions on social media this week! We’re proud to share with our community the stories of the incredible people who make Ninety Percent happen. Tag us @ninety_percent.
From 18th to 24th April 2022, Fashion Revolution will once again educate and inspire its global community on the real value of what we buy and wear. To find out more, follow them @fash_rev.
What is this year’s theme?
Money Fashion Power – a call to redistribute wealth and power in the global fashion industry. This starts by paying the people who make our clothes a decent wage to meet their basic needs and ultimately end poverty. It also means paying more for the clothes we wear to stop fuelling overproduction, exploitation and waste.
How can you get involved?
Start by asking brands and retailers who made your clothes, fabrics or yarns via social media. The more information you know, the more you can take action and contribute in shaping a more transparent fashion industry.
Join one of the events organised by Fashion Revolution or Fashion Open Studio. Learn how to make, mend or upcycle your clothing by taking part in an online or in-person workshop. Or go behind the scenes with sustainable labels to know what goes into making a piece of clothing responsibly.
We look forward to hearing from you!